More than 3.5 billion people have an active account on social media platforms. This means 45% of the total world’s population is on social media. It is time to optimize your business for social media. Considering the current popularity of social media platforms, it goes without saying that social media can bring organic traffic to your landing page. And, the right optimization tools will help you make the best of the social networking sites.
Do you know 71% of social media users are most likely to recommend a product they find on social sites to their families? You can get your target audience to follow your business account on social media, build engagement, answer their queries, respond to their feedback, and retain these customers with an excellent support service.
While all this may sound super easy, remember that the competition on social media is growing rapidly. Sure, growing your social accounts manually is possible. However, it’s going to be a time-consuming process. Besides that, there is no guarantee you will be able to impress your audience after all your manual efforts. Here, a smart decision would be SEMrush Social Media Toolkit. Let’s learn more about the SEMrush social media optimization tools and its perks.
SEMrush Social Media Toolkit
SEMrush is extremely popular among webmasters and SEO specialists. People use this tool to conduct competitor’s research, understand their target audience, get updates regarding the latest trends, and implement the best marketing strategies. SEMrush also offers four exceptional tools:
· Social media ads
· Social media analytics
· Social media poster
· Social media tracker
The best social media tool will enable users to schedule their posts, engage with the audience, and measure the accuracy and results of the social media marketing campaigns. SEMrush social media toolkit gives you valuable insights into your competitors’ marketing strategies and social media posts that help them garner a large number of visitors. We are going to present the best SEMrush social tools that can speed up your brand’s growth and help you grow your audience on social media in no time. Let’s take a look:
- Social Media Poster
Time matters on social media. Unlike website blogs, you can’t post content at any hour. You need to know your target audience and the time they get active on social accounts. Based on these insights, you can schedule your social media posts. If a majority of your target audience is likely to be active on social media at 9:00 PM, then it makes sense for you to upload the next post around the same time. Content that’s uploaded at the wrong time doesn’t receive significant traffic and a high level of engagement. This is because most of the social media users do not check the social media accounts of each brand. They only view the posts that appear on their timeline or feed. So, the only possible way to catch your audience’s attention is by posting at the right time.
The good news is that social media poster enables users to draft and schedule these posts without having to switch from SEMrush to Facebook or Instagram frequently. You can manage all your social media activities from the SEMrush user interface. Isn’t that exciting and convenient to handle your social posts on a single platform? The tool is compatible with Instagram, Facebook, LinkedIn, Twitter, and Pinterest. You can also integrate social media poster with the tracker tool.
Schedule the Posting Time
The tool saves your drafts and uploaded content as a backup. You can also develop the Instagram content posting plan to streamline your posting schedule. Once you have set up a standard posting plan, you will get regular email reminders concerning the next posts. If you run a local business, you must upgrade your SEMrush account to Business or Guru Plans.
It gives you an opportunity to schedule your posts for Google My Business account. Social Media Poster allows you to schedule posts for all your social accounts. This means a post will be updated on your Twitter, Instagram, Facebook, LinkedIn, and social accounts according to the schedule.
Manage Multiple Social Profiles
If you would like to simplify the process, consider downloading a chrome extension for this tool. It will allow you to handle all your social media activities effortlessly. We have already mentioned the social media accounts this tool supports. However, the number of social profiles you can integrate into the tool will depend on your subscription plan. If you have signed up for the Pro SEMrush plan, you get to manage 10 social profiles through social media posters.
For those who have more than 10 social profiles and the Google My Business account, we recommend Guru Plan. Now, connecting your social account with the SEMrush tool is as simple as selecting the account you would like to integrate and hitting the “Connect” option. Accept the SEMrush authorization request to allow it to access your social profile. Once done, you will be able to manage your social accounts from the SEMrush user interface.
Monitor the Performance of Your Published Content
Scheduling your posts is not enough. Once you start posting content, you will want to track the performance of your previous posts. This will help you get information about the engagement levels, performance, and attention your post receives. It gives you a glimpse of the best-performing post and the type of content your audience likes. You can build your content marketing strategies accordingly. It’s important to track the performance of individual posts to know which particular video or ad has received maximum engagement.
- Social Media Tracker
Social media marketing isn’t only about planning the posting time and replying to each comment. Research is the most integral part of a successful social media marketing campaign. If you plan on growing your audience and building engagement, then you need to know what your competitors are doing on social sites. Just like how you would monitor their website and SEO performance, you need to track their social accounts and engagement tactics.
First of all, you need to find your top social media competitors. They don’t necessarily have to be the ones with followers count in thousands. You rather need to look for the competitors that receive the best engagement. Here’s how the SEMrush social media tracker can help conduct competitor’s research:
· Identify your top competitors that have a high customer engagement rate on social media
· Conduct market research to get insights into the latest social media trends
· Check the hashtags, captions, posts, and other content tactics your competitors are using to build customer engagement.
· Track your competitor’s performance on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and other social sites.
Whether you run a local fast-food restaurant or a multinational company, the right tools will help you implement the best marketing strategy. You need to outperform your competitors to grab your audience’s attention. Your competitors will share content that is supposed to attract your target audience. If your competitors are receiving higher customer engagement than your social profiles, then the problem is in your social media marketing strategies. Maybe, you aren’t making the most of the hashtags. Maybe, your posts do not resonate with your audience. Or, maybe the audience is not interested in your content as it doesn’t feel relevant.
Compare your Profile with Competitor’s Social Accounts
If your competitors manage to draw the attention of your audience, then they must be using some effective marketing tactics. You need to know these strategies and come up with a better and innovative solution to get your target audience to engage with your brand. Now, that’s what the social media tracker helps you achieve. It allows you to get a closer look at your competitor’s content and marketing strategies.
Once you have signed up for the SEMrush account, you will be able to access the below mentioned social media tracking tools:
– Facebook profile
– Instagram business account
– Twitter and Pinterest reports
– YouTube
– Overview report
Competitors’ research is important for your social media growth. If your rivals are getting more attention and better engagement on social sites, then it might be because of the high-quality content or the best use of the hashtags. There can be many reasons why your competitors are performing better than you on social media. You only need to know their marketing strategy. The SEMrush social media tracker gives you a clear picture of the competitor’s social performance, engagement rates, content posting time, how frequently they tend to post content, and other social marketing tactics.
Remember that posting at the right time and uploading the right content can help attract your target audience. You can compare your social media performance and engagement levels with your competitors to know how you are doing on social sites and what can be done to improve your page. Using the SEMrush social media tracker tool, you can gather all information you need about your competitors from the dashboard.
- Social Media Ads
As the name suggests, social media ad tools are designed for marketers and brands that use social media paid ad campaigns for marketing. It helps you create digital ads for Facebook, Instagram, and Twitter ad campaigns. You get to track the performance of your social media ad campaigns using this tool. Besides that, it allows you to manage all your social ad campaigns seamlessly.
Now, you no longer need to struggle with those complex ad designs. The SEMrush social media ads tool will help you design the best advertisement for your paid ad campaign. You can run multiple ads on different social networking platforms from a convenient dashboard. You will receive an email notification if your ad performance drops or if there’s any major update in your ad campaign. Let’s check how you can set up your social ad campaign with this tool:
Set up your Ad Campaign
Navigate to the social media ad tool on your SEMrush account and click the “Create” button that’s right below the Campaign option. The tool enables users to adjust the ad settings to fit their requirements. An automatic name for the ad campaign will be generated by the software. You can edit the campaign name anytime you want.
Your ad campaign will be released instantly once it is ready to publish. Make sure that you change the default settings and change the scheduled time according to your requirements. You can schedule the post for publishing on specific dates or at a particular time. You have to enter some important details of your advertisements to make it ready for publishing. This includes the website URL or the landing page you would like to direct your audience to. You need to select the image for the ad as well as the text.
The best part about the SEMrush Social Media Ads tool is that you don’t have to enter this information manually in the blank sections. The tool will update the data automatically once you have entered the website URL. The tool fetches the data from your website and adds it automatically to your ad. Right next to this section, you will find the preview of your advertisement.
This helps you get a glimpse of your advertisement and how it will look after being published on your social media accounts. Once you have filled all the necessary information and you are fine with the ad preview, click the “Publish” option. There you go! Your ad will be published on your social accounts. If you want to publish the campaign later, then you can schedule the posting date.
Display Advertisements
You can use a display advertising tool to research your competitor’s banners, text ads, sidebars, and more. This tool can also be used for finding more publishers for your ad. You can use the Analyzing Display Ads tool to get an insight into your competitor’s display advertising history. You get to filter the search results by the most popular ads. Besides, the tool will provide you with information about the countries these ads were displayed.
Display advertisement analysis is important if you want to know how your competitors are using the Google Ads opportunity. The best part is that the tool will display a list of all the domains that are displaying your competitor’s ad.
Track the Performance of Your Social Media Ad Campaign
On the front page of the SEMrush social media toolkit, you will find all your launched ad campaigns. You only have to click the URL of the campaign you would like to monitor. Once you click the link, you will be redirected to a page containing all the information about the particular ad campaign. This includes the traffic the ad has received, impressions (total viewers), cost per click, the name of the campaign, total budget, and so on. You can find other important data of the particular ad campaign from the dashboard.
Improve the Underperforming Campaigns
To get a closer look at your ad campaign, check its status from the dashboard. Basically, the status of the ad will be active, rejected, and finished. If you click the warning sign, you are going to find more information about the ad, which will suggest the reason why your ad is underperforming or rejected. This could be because of the high cost of click or slow reach.
The tool allows users to filter the search result by a particular status. For example, you can sort the list by “active” ad campaigns. You can click on the “current” option to get a list of all the active and running campaigns.
Your ad might underperform due to a number of reasons. SEMrush social media tool allows you to get a clear picture of poor-performing ads and the reasons for its poor performance. You can fix the issue by editing the data, including the bid strategy, cost per click, targeting, and placements.
Discover Your Competitor’s Social Media Marketing Strategies with SEMrush
More than 70% of users are likely to take action on an Instagram post. The popularity of social accounts is growing at a rapid pace. Many marketers are using SEMrush to discover some effective and easy ways to build their client’s profiles on social media websites. Beating your competition and grabbing the attention of your target audience on social media is not a cakewalk.
You can share engaging content on your social media, but that won’t guarantee success. This is because the competition has grown to a point where quality content is not enough to bring people to your social media accounts. It takes a lot more than a few marketing videos and social ads to attract your audience.
Use SEMrush Organic Research Tool
First of all, you need to see how your competitors are using the social platform. You must know what type of content they post, how often they post, at what time do they post, and what marketing tactics they follow to bring people to their social media. Support you run the wholesale business of cosmetic products.
The competition in this industry is quite fierce. Many cosmetic brands have active Facebook and Instagram accounts where they target the audience interested in the beauty and cosmetic products. So, if your competitors are doing great on social sites, why would your audience want to follow your brand-new social profile for the same products? You need to come up with a USP and some innovative marketing strategies to outcompete your rivals. That’s when the SEMrush social media toolkit comes into the picture.
Why Use SEMrush for Social Media Analysis?
All you need to do is buy the SEMrush subscription, set up a project, and click “Social Media” on the dashboard. You will get a list of your social media profiles you may want to monitor. Check all the accounts to ensure that they are accurate. The next step is to submit your top 5 competitor’s domain names. As soon as you do that, the tool will present the list of your competitor’s social profiles.
Make sure you check the names to see if they are correct. After adding your competitors, you can compare their profiles with your social media performance. For starters, you can use organic research tools. This will give you a detailed report of the competitor’s best performing content, engagement rate, followers count, posting time, and other information that could improve your marketing strategies.
Bottom Line
If you want to make the best of your social media strategies, then you must use the SEMrush social media toolkit. The package comes with a set of three social media marketing tools that help you monitor your ad performance, track competitor’s marketing strategies, schedule the posting time, and manage different social profiles from the single user interface. It makes it super convenient for marketers to handle Instagram, Facebook, Twitter, LinkedIn, and Pinterest from the dashboard.
