It’s difficult to find an all-purposeful SEO tool in the market today. An SEO optimized blog will only rank in search pages. Thankfully, the Semrush SEO tool has made life easier for businesses. It is the most reliable, resourceful, and affordable tool available in the market today. Semrush is a popular tool for independent bloggers, start-up agencies, and reputed brands.
Although content marketing and blogging are different yet they need to coexist. Blogging provides 4 times more likelihood of being discovered in online searches. 52% of advertising gurus agree that blogging is the most critical content marketing tool. Most importantly Google loves blogging and ranks an article written with passion.
Semrush is highly effective for professional bloggers. Thousands of marketeers each day rely on Semrush for research, analysis competition, and finding lucrative keywords. Semrush offers a 14-day free trial and an affordable paid membership if you feel the tool has been useful. Let’s now get down to know why this software is being used by bloggers and content marketing professionals worldwide.
Overview of Semrush Tool For Bloggers
KW magic tool
The keyword magic tool saves your time and effort in finding lucrative keywords. Just enter a seed keyword, choose a country and Semrush keyword finder will do the rest. Within a few seconds, you will get a detailed table of possible keyword matches.
Topic Research Tool
Create a comprehensive content plan using the Topic Research Tool from Semrush. You will find a host of popular topics based on your audience. You just need to enter a seed topic and get Semrush will perform a content gap analysis to assess their potential.
SEO content template
Get a plethora of SEO-friendly recommendations using the SEO content template from Semrush. A template is generated when you enter a keyword or group of keywords. The template arrives with text lengths, readability scores, potential backlinks, and related keywords.
SEO writing assistant
This tool helps a blogger to check the SEO potential of his article. Connect an SEO content to your Google doc and SWA will analyze it based on the best SEO parameters. It makes sure that your copy is optimized, easy to read, and assess SEO quality.
On-page SEO checker
The On-page SEO checker offers a formatted list of ideas for improving page rankings. You will get on-page SEO ideas, related keywords, and backlinks prospects. The tool comes with a user-friendly design, SERP features, and idea tasks to follow the recommendations.
Content Audit
Content Audit allows you to audit a website by analyzing the subfolders of websites and finding areas of improvement. You need to select the folders that you would like to audit. Semrush will determine which subfolders contain the most URL’s and audit a list to you.
Marketing Calendar
The Marketing Calendar lets you map out marketing campaigns in a calendar and helps your team ineffective planning. The tool comes with built-in task management and is integrated with other Semrush tools.
5 Reasons for Using Semrush for Bloggers with analysis
Analyzing long-tail keywords
The Keyword Magic Tool is a potent weapon is the armory of Semrush. It’s easy to use keyword analyzer that helps you with:
- A large Number of Results
- Huge search volumes
- Exact and Phrase matches
- Finding relevant keywords
- Locating your competitors ranked keywords
In addition to this, you can also find metrics of long-tail keywords against the seed keyword. You can also export it to a.CSV file for sorting.
Semrush shows you data, volume, keyword difficulty, CPC, and competitive rates. It helps to set up your campaign and earn profitable links. Go to the dashboard- Keyword Magic Tool to get started.
You can also add these words to the analyzer and get better information.
Checking plagiarized content
You can check duplicate content with the SEO Writing assistant. You can also determine the readability index of your content. The interface is broken down into several sections like overall score, readability, words, target keywords, recommended keywords, and title. You will find the plagiarism checker at the top of the plugin. It’s a bonus feature of the Semrush SEO assistant and comes at the second tab. The overall section gives you a bird’s eye view of the quality. Semrush uses the Flesch reading-ease which is a nice plugin to include. The recommended section of keywords is fascinating and you can also add your customized keywords here.
Content optimization & audit
Semrush uses the robust SEO Content Template for optimizing blogs. It helps writers to create seo-optimized content that makes your writing fetch better ranks across search engines. It researchers the competitor’s content from varying angles. This information can be used to dole out the best results with keywords already ranked. Once you type your seed keywords, this tool will find the top 10 ranking sites.
SEO content template recommends your content length. You can’t expect to rank with 1000 words when your competitors are using 2500. The tool also advises on LSI keywords you should include in your content.
There is some add on tools like the Export to Doc button which you can use to transfer files.
Generate Post Tracking Report using Semrush
The Post Tracking Tool allows you to review articles and monitor keyword rankings. Go to Content Marketing dashboard – Post tracking to access this feature. Enter the URL of the posts you want to track and then hit the button Start Tracking. Semrush allows up to 50 articles per project.
The tracker also comes with a built-in filter option that allows you to get a better overview of the campaign’s progress. You will learn which posts are getting the most exposure and bringing innumerable backlinks.
Use the “Add Keywords” button to add a keyword to your campaign. You can track up to 5 keywords that you can choose to add.
Brand tracking & advertising opportunities
Now it’s easier than ever to plan ad campaigns using the Advertising Toolkit with Semrush. It will provide you through competitor research, study campaigns, and help you to set up an advertising strategy with keyword lists. It uses competitive analysis, keyword research and ad research to build a sound paid advertising campaign. Go to dashboards -Advertising Toolkit to use this feature.
You can also use the Brand Monitoring tool to identify link building prospects. You can track brand mentions in social media handles and integrate the results with Google Analytics to measure traffic. It is very easy to use and comes with filtering features. Go to dashboards -Brand Monitoring to use this feature.
Find Great Content Ideas
Find great content ideas for your blog using the Topic Research Tool. It just takes a few seconds to find a compelling content plan that works best for you. You will just need to enter a topic to get dozens of ideas with a thorough analysis.
You will also discover location-specific topics according to your business. Also, find the hottest topics trending over the last 60 days. This topic also helps you to identify the best headlines based on backlinks and social engagement around your topic with a few clicks. Locate the tool on the left-hand side just below the gap analysis.
We have used the term “used cars” for our topic. Click on the green content ideas button.
The first tab is content ideas and the second one is the location tab where you can choose any point on earth.
As you can see from the images above Topic Research Tool gives you an outstanding content idea. You will get a lot of questions for your blog topics.
Conclusion
The menu options in Semrush are grouped together in useful categories that are ideal for SEO ranking. The use of maps, charts, and bars makes data accessible to the laymen. Semrush is affordable compared to similar tools in the market and comes with 3 plans, Pro, Guru, and Business.
There is also a free trial of 7 days that can be extended up to 14 days. Semrush is also quite generous when it comes to reports. You can pull 3000 reports on a given day. This tool also comes with outstanding customer support with a phone number and mail id located prominently at the footer.
FAQ
- What is a content marketing strategy?
Content marketing strategy involves creating valuable, relevant, and consistent content to attract audiences. The goal of a proper content strategy is to drive profits through sustained customer focus. An effective content marketing strategy identifies buyer personas and uses better advertising campaigns to drive customer traffic. Some examples are traffic building, email marketing, lead generation, marketing automating, social media ad campaigns, and content marketing.
- How do you define crawlers in SEO?
A crawler is a bot employed by search engines to collect data from the web. A crawler picks up the entire website content and stores them in a database. Crawling scans the entire page and is first of having a search engine recognize your page and show results.
- What is a Content Marketing Platform?
Content Marketing Platform is essentially a software solution that enables commercial agencies to manage their marketing process. It entails content planning, briefing, and approvals for upstreaming contents. It measures the activities of brands and analyzes their performance through various metrics. The content marketing platform thrives across technology, financial services, and various other platforms.
- What do you understand by the Semrush tool?
Semrush tool kit helps you plan your content, optimize it for SEO, and improves your marketing strategy. It uses keyword research, tracks the keyword strategy, runs an SEO audit, and looks for backlinking opportunities. Semrush is deeply trusted by bloggers, digital marketers, and brands across the world and is considered a powerful platform.
