SEMrush’s chosen online marketing expert to deliver a structured training course on the fundamentals of Pay-Per-Click (PPC) advertising is Joel Bondorowsky.
If you’re new to PPC advertising, or online marketing outright, you might be wondering about what the course can offer people new to PPC, who Joel Bondorowsky is, and why he makes the course unmissable for those with even a passing interest in learning more about online PPC advertising. If that’s the case, this is the article for you.
Who is Joel Bondorowsky?
With over twenty years of experience in crafting PPC campaigns, and a self-described addiction to PPC advertising, Joel Bondorowsky is the best instructor to provide SEMrush’s lessons in the fundamentals of PPC to new online marketers, having been active right from the birth of PPC advertising.
He has worked with over a thousand companies on their PPC campaigns, and currently serves as a founding member of the boutique ad agency PPC Designs. Here is Joel’s LinkedIn & Twitter profile in case you wish to follow him on social media.
What is the PPC Advertising course by Joel Bondorowsky?
Joel Bondorowsky’s free PPC Fundamentals training course from SEMrush is designed for anyone looking to become an expert in PPC advertising.
Across several modules covering the absolute basics of PPC Advertising in astonishing detail, Joel will introduce you to a growing sector of online advertising that deals with the most basic fundamental of advertising itself: getting potential customers to engage with your content.
With that in mind, this course on the basics of PPC advertising will teach you not only how to craft effective and profitable PPC campaigns on your own, but also train you to become a better advertiser outright.
Why enrol in Joel Bondorowsky’s PPC Advertising lessons?
Whether you’re just beginning to learn about the potential of PPC advertising campaigns for your business, or looking for a vital refresher course, you can trust Joel to deliver powerful, engaging, and informative lessons on the fundamentals of PPC advertising.
Joel’s PPC Fundamentals lessons will give you the breadth of skills that you’ll need to mount successful PPC advertising campaigns for your own businesses, or give you the skills that can get you, like Joel, specialising in launching other business’ PPC campaigns.
Enrolling in Joel’s PPC lessons is the first step to becoming a PPC advertising and digital marketing expert.
With over four years of experience of educating online marketers across the globe in PPC advertising for SEMrush, you can rest easy knowing that Joel Bondorowsky’s PPC Fundamentals course is designed to be highly informative and accessible to those new to this kind of online marketing.
A PPC Training video by Joel from SEMrush
The PPC Fundamentals course is constantly updated with new lessons from Joel Bondorowsky as PPC becomes even more versatile as a form of online advertising and new profitable trends emerge.
Above all, Joel Bondorowsky’s PPC Fundamentals course is provided 100% free by SEMrush. The course makes it easier than ever to start your journey to becoming a PPC Advertising specialist.
Start with Joel’s PPC Fundamentals course to learn some key lessons, and then take the exam offered by SEMrush to earn an academy certificate qualification highly respected in the field of digital marketing.
What are the parts in this PPC training by Bondorowsky?
Joel Bondorowsky’s PPC Fundamentals Training course on SEMrush is split into eight modules.
The course will start by getting an overview of PPC advertising – what it is, and why it’s important in a world increasingly enveloped by e-commerce.
In module two, you’ll go on to learn about what makes an effective PPC strategy. You’ll learn about the ‘funnel’ – the process a potential customer goes through from initial ‘click’ to a buyer of a product or service, and how you can reliably establish the conversion from ‘click’ to buyer’.
Throughout the course, you’ll become aware of several different types of PPC advertising campaigns.
Module three will teach you how to build lists of the common keywords that potential buyers are searching for and mount a campaign to secure buyers as leads and convert them to customers from searches of those keywords.
After module four, you’ll know how to set up effective shopping campaigns after becoming familiar with Google’s Merchant Center, a free tool for getting insights into each sale you make and reaching more customers.
In module five, old ideas about advertising will be given new life as Joel introduces the concept of display advertising. Here, you’ll be taught how to appeal to potential customers with visuals, and about all of the ad formats that you can leverage across a campaign.
In Module six, you’ll learn the importance of having a solid mobile application to offer your business’ services to your customers, and of Universal App Campaigns to attract new users to the app that can then be converted into paying customers.
Module seven will cover bidding and budgeting. You’ll be taught how to use Google AdWords’ free Conversion Optimizer tool to measure the true monetary value of a click to your campaign.
Conversion Optimizer will help you determine exactly which methods of running a PPC campaign will be most beneficial to you, and even provide you with recommendations for actions.
To an unassuming online marketer, PPC campaigns can seem a lot like trial and error. It takes Joel Bondorowsky and SEMrush’s PPC Fundamentals Training Course to realise that you actually have a lot of control over your campaign from the very start.
Module eight will discuss multi-touch conversions, and acknowledge that the conversion from lead to buyer is rarely as easy as the idea of the ‘funnel’ makes it sound.
You’ll learn the role of your business’ website homepage in the conversion and how, once you’ve partially converted a lead with a click from a PPC advertisement, they can be remarketed to over and over again using additional targeted advertising until you finally convert them into a buyer.
At the end of the five-hour course, and over thirty-six video lessons authored by Joel Bondorowsky, you’ll take the course’s online examination and finish up with an online marketing qualification from SEMrush.
Conclusion: Is Joel’s PPC Course Worth it?
The answer is, Yes! Its pretty detailed and carries ample amount of information to get you started in the right direction. If you wish to get a head start into the world of PPC advertising and wish to do so with expert guidance then you will love this course. While you can always sharpen your expertise, this course will be a good stepping stone.
